05.10.16

Q+A with Jorge Trevino, Industrial Designer

From a young age, Jorge Trevino has always been fascinated by art and technology. He began cultivating his artistic skills in sculpture and graffiti art at the age of 12, while living in Mexico; art forms which lead to his passion for Industrial Design. To Jorge, ID is not just a career, but a lifestyle. When he’s not designing, he can be found biking around the city, sketching by the lake or working on his personal portfolio.

What’s the best thing you’ve ever designed?
I took part in a design competition for a renowned home appliance brand. After designing a portable air purifier, the company invited me to its Brazil and Australia offices to present my work.

I also had the opportunity to design a guiding tool for the visually impaired. Design is so heavily focused on visuals, so I was challenged to pay close attention to all of the features in order to design non-visual cues and functions. The project, inspired by an MIT technology, is published in Rod Scher’s book, “Leveling the Playfield: Democratization of Technology” and is a finalist for the 2016 Good Design Awards.

What is something outside of work in which you consider yourself an expert?
I believe that life is best spent riding on two wheels. Back in Mexico, I practice motocross with my brothers. Riding a bicycle is also one of the most popular ways Minneapolis residents get around and I am no exception to the rule. I love unwinding after a long day at work and exploring new parts of the city.

If you could redesign anything, what would it be and why?
I’ve always been fascinated by nature’s design and how evolution shapes every living being to achieve the perfect balance between form and function. Similar to how our bodies can adapt to different environments (like how the human hand wrinkles under water to increase grip), I want to design smart prosthetics that are able to adapt to the complex world we live in. I love the idea of turning a disability into a super ability.

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