Amanda Weber is a culture-curious globetrotter. Before joining the Worrell team, she spent two years traveling through Latin America, North Africa and Europe, where she mastered Spanish and German. When she’s not working as a Design Researcher at Worrell, she can be found playing piano or putting her salsa dancing skills to the test.
Q: What books will we find on your bookshelf?
I love any novels by Chimamanda Ngozi Adichie, Milan Kundera, Junot Diaz and Michael Ondaajte. In terms of design, “The Art of Looking Sideways,” by Alan Fletcher, has been a continuous source for inspiration. It’s a book of 1000+ pages filled with inexhaustible observations from a design mastermind.
Q: What is something outside of work in which you consider yourself an expert?
I enjoy salsa dancing, though I don’t know if I’d call myself an “expert.” On the weekends, I frequent local dance clubs such as Loring Pasta Bar, Tangiers, Azul, Conga and Mediterranean Cruise Café. I’ve met some of my dear friends through the local dance community.
Q: What are some of your secrets to effective user research?
I attribute my research approach to my time spent immersed in other cultures. When conducting interviews, I try to blend in, monitoring my words and tone, which is similar to my personality abroad.
Also, when traveling, you have to constantly adapt to new situations. As a researcher, it is critical to adapt to different groups’ beliefs and value systems in order to best understand the gravity of their needs and problems, putting aside your own biases to see the things from their perspective.