The answer to “What is Excellent Design?”  Jon Dixon, professor at the University of St. Thomas, takes his students every semester to Worrell to get an answer to that very question.  Bob Worrell, founder and CEO of Worrell and Emily Matejcek, Director of Marketing, toured students through their Minneapolis facility discussing just want goes into discovering and creating excellent, marketable products.

Throughout the tour, they discuss the process of how research and strategy feed into good design and how having an engineering staff on hand at the beginning of projects helps with feasibility and transfer to manufacturing.  They tour Worrell’s prototyping department where they are shown before and afters as well as the different stages and types of prototypes used in industrial design and field product research.

The tour ended with a discussion and presentation on the difference between engineers and industrial designers.