We view clients as real people at organizations with real challenges, not just as companies simply manufacturing products. What began as a project-centric design firm has evolved into an intelligent, multidisciplinary, solution-centric firm applying the fundamental principles of design to the business challenges facing the organizations we serve. From penetrating ethnographic research to world-class engineering, Worrell provides solutions by creating value through the power of design.
The first step in Worrell's Design-Path™ development process is to understand the client's problem statement or product brief and conduct an audit of the current product to understand strengths and weaknesses. We then evaluate competitive products for market gaps and conduct customer research including observation techniques (ethnography), quantitative techniques (Censys® feature prioritization) and development of customer segmentation.
The next step is to explore creative design concepts from mild to wild within the constraints of the research criteria. Designers work with the empirical criteria of prioritized requirements, ergonomic, technology, manufacturing and cost constraints. Visualized personas created from the market segmentation provide the necessary empathy for the designers to design appropriately for the targeted customers.
Upon approval of one direction our engineering staff takes the design and translates it into the necessary documentation to begin bench top and functional prototypes. Manufacturing, tooling and cost constraints are the focus while faithfully maintaining the design intent.
Worrell's research staff will test the design to insure conformance to customer requirements and benchmark the design against the current product and competitive products. We will test for intent to purchase and determine price elasticity for features and the product in general. In this stage we will make any final modifications to the design, make color, material and finish specifications and transfer documentation to manufacturing.