Additional Media
Client Situation
Dr. Jim Levine of the Mayo clinic discovered that if people are active throughout the day by being reminded to move or stop being inactive they could keep their metabolism from shutting down and therefore be able to lose unwanted weight. Through his research he strove to better understand the benefits of non-exercise activity thermogenesis (NEAT) and came up with the concept for a wearable device.
He determined the key was a system that could calculate an individual's metabolic pattern and measure calorie burn throughout a day's activity and then relay targeted caloric intake to the user. He needed a device that not only monitored and measured an individual's every movement in a 24-hour period but also prompt the individual to get up and initiate activity before their metabolism slows. The Pelegrin Partners licensed Dr. Levine's technology and founded the company to take this important weight management opportunity into commercial practice.
Result
As one of the Pelegrin Partners, Worrell's CEO directed the project as a brand building effort from the product out. We designed the Gruve, a tri-axial accelerometer that monitors an individual's every movement throughout the day and indicates their progress against their pre-measured metabolism. An indicator located at the top of the device shows an individual's progress by LED color. The data collected is ultimately synced to an Internet portal to synthesize caloric intake and personal progress.
The clip on the Gruve was designed to integrate into the shape of the device and function on virtually any type of clothing or belt to be unobtrusive to the user. The Gruve uses vibration to notify the user it is time to get moving. A targeted customer base is corporations looking to explore the possibility of reducing the cost of insurance premiums by improving peoples health through prevention rather that treatment and those who need that extra reminder to get up and at it to stay fit.
