Additional Media
Client Situation
FilmAid is a humanitarian aid organization traveling to refugee camps around the globe showing films to educate, entertain, and enrich the lives of the worlds most vulnerable. According to FilmAid, there are more than 33 million refugees in the world and the estimated average stay in a refugee camp is 17 years. Worrell partnered with FilmAid to donate its industrial design services as well as providing design and manufacturing of awards to recognize people who have exceeded in helping with humanitarian aid.
Result
Designing an award can be challenging, the message has to be easily understood. The icon of the Red Cross is the symbol of humanitarian aid, so this was our starting point. The goal was to create something straightforward, honest, and a bit raw. The problem of global poverty is bigger than any single person, so the awards had to reflect that. The solution came to only when we looked at the awards collectively rather than individually. Each award makes up part of the cross and only when they are together working as one do we see the symbol emerge.