Tuesday, August 23rd, 2016
Josh Parks grew up on the beautiful shores of Lake Superior in Duluth, Minnesota. From an early age, Josh was interested in design – a passion which eventually led him to Bemidji State University, earning one of the few available four-year degrees in Design Model Making. When he’s not working as a Senior Model Maker at Worrell, Josh enjoys his time with family and friends, globetrotting and spending time outdoors.
What is the best thing you’ve ever made?
Being a model maker, this is a hard question for me to answer; it seems like every product that comes my way immediately becomes my new favorite project. That said, I’ve enjoyed creating a variety of different products – from intricate medical devices to a large, full-scale replica of a battleship gun turret.
What books can we find on your bookshelf?
I am a father to a toddler and a newborn, so at the moment, I have quite the collection of Dr. Seuss and Disney Children’s books. When I’m not reading to my daughters, I really enjoy anything written by Vince Flynn or Stephen King.
What is something outside of work in which you consider yourself an expert?
Being a Dad! I think I have this one in the bag. Sure many parents are capable of building things for their children, but not like I can. I apply my craft at home, building structures for my daughters that take fun and aesthetics to a new level.
Monday, August 22nd, 2016
It feels like magic–that moment when your product concept is first visualized by a designer. With a few inputs–some adjectives, competitive products and a brief description–they seem to turn something intangible into an image that miraculously jumps off the page.
It’s impressive, yes. But, magic? Not so much. Designers have many strategies for extrapolating upon what is known, while balancing creative freedom and project realities during the design process. Here, we explore how Worrell designers use mood boards as a visual organization tool to bring life to an idea before, during and even after a product is complete.
The first step is to work with the client to come up with words that describe their vision for the future product or line of products. These attributes influence the designer’s research process as they pull visual examples of other products that will serve as inspiration. The team begins scouring the web for abstract imagery that embodies each attribute, while examining unique uses of color, texture, material and proportion.
It’s important to note that the goal of collecting inspiration is not to copy others, but rather to challenge the client’s sense of what is possible, while reinforcing an agreed upon understanding of how to articulate a particular brand essence or tone for the product.
Our designers then refine this “brain-dump” of inspiration by carefully comparing the imagery to the attributes, followed by the removal of anything that does not correlate with the overall tone.
The final mood board acts as an “aesthetic map,” or a point of reference that provides a common visual language for everyone on a project. The board enables us to make thoughtful design decisions while putting pen-to-paper.
If done correctly, the mood board serves as a tried-and-true artifact of the design process–a truly effective tool for producing novel concepts that are not only aesthetically beautiful, but also consistent with a thoughtful and traceable design language.